Establish Marketing Departments in Public Institutions to Ensure Citizen-Centered Satisfaction – Dr. Collins Kankam Kwarteng

A marketing expert at the Kumasi Technical University (KsTU), Dr. Collins Kankam Kwarteng, has urged the government to establish marketing departments in all public offices to ensure citizen-centered satisfaction.

This he believes will help state agencies and departments to create realistic strategies to help the agencies and departments to maintain good relationships with the public.

“Marketing is not just buying and selling, it deals with good relationships, satisfaction, communication, other strategies that help build a stronger public institutions”

He said this on the Kumasi based OTEC 102.9 FM’s morning show Nyansapo on Tuesday June 24, 2025.

Dr. Kwarteng emphasized that the neglect of marketing experts in the running of the state has cost the country a great deal of progress.

He noted that Ghana will strive if the state were to focus on serving citizens, adding that it will take strong marketing experts to achieve that.

Source: Ghana/otecmfghana.com/Jacob Agyenim Boateng, Kumasi.