Wax prints sales decline ahead of key Christmas period

Some traders at the Kumasi central market dealing in wax prints have complained that there has been a low patronage of their wares this year as compared to 2016 Christmas season, a situation they attribute to financial difficulties in the Ghanaian economy.

They said the high foreign exchange rate to the cedi has resulted in prices increase which has also contributed to the low patronage of their wares.

Treasure for the Kumasi Cloth Sellers Association, at the central market, Kwaku Asare Frimpong, also known as Chief, speaking in an interview with Otec News’ Nana Asare Barimah on Wednesday December 20, said there are a lot of new wax prints like ‘Kumkum Bhagya’, made from Kente, a locally woven cloth, which are popular among Ghanaian’ women now, but they are receiving low patronage due to lack of money.

“Because of the popular telenovela ‘Kumkum Bhagya’ show currently running on the local television, the women have shown interest in that prints, they are eager to buy for the Christmas celebration, but they come, ask for the price and do not buy. When you ask them, they will tell you they wish they have them but they do not have money,” he said.

“We anticipate that as the Christmas festivities gear up, they will come and buy them, though there is a little hope for that,” he added.

Source: otecfmghana.com/ Nana Asare Barimah